Speech Analysis Corporate Communications

Question: Discuss about the Speech Analysis for Corporate Communications. Answer: Introduction: In case of any public speech, it is imperative that the speaker is able to instill admiration and inspire awe in the minds of the listeners. The speech should have an indelible impact on the mind of the listeners, so that they can be persuaded to act in accordance with what the speaker tells them to do. While Hilary Clinton was being nominated for the Presidential election of the US, as a representative of the Democratic Party, she was being required to offer a speech to convince the public to vote her and choose her over Trump. Hence, it is important to analyze the rhetoric style of Clinton to comprehend the way it had inspired and influenced the masses on the night of December, 2016. While delivering any speech, Ethos is an important aspect that helps the speaker to convince the listeners that whatever she is saying is inherently true and worth taking into consideration. In the speech of Clinton, it is not merely her confident appearance or merely smart gesture or even the influential last name that inspires confidence in the masses. Rather the speaker adopts an eloquently persuasive style (Jay). She starts her speech by appreciating Obama, instead of telling the people about her own expertise. She discreetly chooses to admire the former President, the member of her own party, and thus while staying humble before the public, she easily convinces them about the goodness and strong governance of the Republic Party. This helps in making her win credibility at once. Besides, Hilary Clinton keeps on employing the word we, ad states how we, the countrymen together will take America to a new beginning (Gallo). This helps the speaker form emotional rapport with the liste ners. Even while criticizing Donald Trump for wising to separate USA from the rest of the world the speaker says He wants to divide us . This helps her form a close association with the listeners, and makes them aware how the motto of the Democratic Party is aligned with the interests of the public. While the element of persuasion is an important aspect in a public speech, a speaker should be able to emotionally connect with and appeal to the minds of the audiences. This quality is known as Pathos (Coopman). In the speech of Hilary Clinton, Hilary keeps on using the word we and our and us that helps her speech evoke faith and empathy in the minds of the audience. Clinton was well-aware that she was coming from an influential family, and hence the audience might have hard time in forming an emotional connect with her. This is why the speaker explains how she herself has come from an ordinary family, struggling its way to success. She explains how it is only through solidarity and mutual love, has her family been able to ensure good life for the members. In order to invoke a strong emotional response in the listeners, in a story-telling fashion, the speaker depicts scenes narrating how she has helped the children with disabilities that had come to her seeking her financial assista nce and mental support (Wang). The way in which she describes in great detail mentioning the age and name of the children she has helped, and what has motivated her to do so, does instill awe in the audiences mind. Logos is equally important as it helps the speaker persuade the audience by giving them sufficient logical explanations for the same (Dlugan). Hilary Clinton successfully uses factual examples whereby she refers to how her party has worked for the Childrens Defence Fund, while also referring to real life examples of the persons benefitted such as Ryan Moore and Lauren Manning. She also refers to people like Lauren and Debbie, who had been injured in the 9/11 attack and had been subsequently benefitted by the social welfare programs of Hilary Clinton. Again, the angle of vision is an important attribute that is also present in the speech of Hilary Clinton. She tries her best to present her viewpoint regarding how the rule of her opponent Donald Trump would only bring about darkness and uncertainty in the US. In any public speech, the angle of vision of the speaker should necessarily intend to align with the motives and interests of the public. However, this is here does Clinton miss out much of her opportunity to convince the audience (Baccarani). Although she does present her angle of vision, by discussing how her party and she herself has been involved in multiple public welfare activities, she fails to highlight the flaws of Donald Trump. To conclude, it should be remembered that Hilary Clinton does adopt a highly persuasive and eloquent style that helps her form an emotional connect with the listeners. Even though her speech cannot be considered flawless, it does stir emotions and inspire awe among the audience. Reference List: Jay, Samuel M. "The Capable American: Ethos, Pathos, and the Governance of Education."Rhetoric in Neoliberalism. Springer International Publishing, 2017. 87-107. Dlugan, Andrew. "Ethos, pathos, logos: 3 pillars of public speaking."Six Minutes. Last modified September2 (2013). Coopman, Stephanie J., and James Lull.Public speaking: The evolving art. Cengage Learning, 2014. Baccarani, Claudio, and Angelo Bonfanti. "Effective public speaking: a conceptual framework in the corporate-communication field."Corporate Communications: An International Journal20.3 (2015): 375-390. Wang, Xueyu. "Appeals to Ethos and Pathos in Post-Crisis Communication: A Case Study of Press Conferences Handling Tianjin Blasts."International Journal of English Linguistics6.1 (2016): 100. Gallo, Carmine.Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. Pan Macmillan, 2014. Hillary Clinton's DNC Speech. https://www.politico.com/story/2016/07/full-text-hillary-clintons-dnc-speech-226410: Politico Staff, 2016. video.